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IDMA
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Advantages of direct mail
Targeting – this is what brings people to direct mail, the ability to reach individual targets on a one-to-one basis. The challenge is two-fold – creating a specific customer profile and finding lists that match that profile. Sounds simple and sometimes it is. But sometimes it’s very complicated. Standalone Ad – you stand alone with direct mail. Your message might arrive with an assortment of other mail, but when the sorting process begins, you know that someone at your target location will see the mail piece and be forced to make a decision about what to do with it. Even people who throw it away will have to look at it first. Flexible Cost – you have complete control over quantity. You can mail as many or as few direct mail pieces as you want or can afford. Mail just one piece at a time if you want. Some companies will print and prepare a larger quantity but only mail what they can afford on a weekly basis. Measurable – most everyone knows direct mail is measurable, but that doesn’t mean it’s easy to get people to respond. You still need to do the work of mailing lists, offers, format selection and creative to generate a response. But don’t get caught by response rates only. The quality of your response is also important because not all leads are going to have the same potential of becoming a customer. Unlimited Space – you have no limitation on space with direct mail. If the need arises, you can fill your envelope with as much information as you want. But knowing when to use long copy vs. short copy is important thing to understand. Flexible Schedule – you can mail anytime on your own schedule. The deadlines you set are your deadlines. If you’re running behind, reprimand yourself, but you can also go out the next day. But be aware of postal delivery times for different types of mail. Minimal Waste – if you do your own mailing list research correctly, you should have no waste. Everyone you reach should be a prospect for you because they matched your customer profile. Realistically, we know that perfect matches don’t exist and lists are often out of date with plenty of inaccuracies. But overall, you can assume that direct mail has minimal waste. Testing – direct mail makes it easy to test different variables in your campaign. You can test lists, offers, formats and multiple copy/creative components. It’s best to constantly test to be in search for the best performing components. It’s wise to test one element at a time. Best to start by testing your lists and your offers.. Please read great article from Richard O'Connor, "Candid Advice About Starting Your Mail Order Business"
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READY TO START YOUR OWN DIRECT MAIL SERVICE?!
Let's get started, submit your application. I will get your IDMA information to you and have a your personalized IDMA kit sent out via first class mail. You will be able to send your messages/ads/offers/services to people through direct mail at DISCOUNT!!!!
You can download you application and mail it or
You can get your membership started quicker by
applying online.
Once you have submitted your payment EMAIL your
payment verification number ,
name,
email,
address,
city,
state,
zip
to
[email protected]
or
You can print out application and mail, payment and application to:
Rickey Johnson, POB 6121, Glendale, AZ. 85312
623-455-6364
You can get your membership started quicker by
applying online.
Once you have submitted your payment EMAIL your
payment verification number ,
name,
email,
address,
city,
state,
zip
to
[email protected]
or
You can print out application and mail, payment and application to:
Rickey Johnson, POB 6121, Glendale, AZ. 85312
623-455-6364